A Powerhouse in the Food Industry

ATPG Holding is one of the largest and most prominent manufacturers, importers, and distributors of hygiene and food products in the Middle East. Established in 1997, the company has a rich history of providing top-quality products to consumers across the region and has earned a reputation as a trusted and innovative leader in the industry.


The company is headquartered in Tehran, Iran and has more than 150 subsidiary companies located in 31 cities throughout the Middle East. Its diverse portfolio of products includes six popular brands: Picola, Kix, Mazola, Alfojeel, Kix Max, and Letus.

These brands offer a wide range of products, from chocolate spreads and breakfast cereals to snacks and baking ingredients, and have become household names throughout the region.


The mission of ATPG Holding is to provide its customers with high-quality, innovative, and healthy food products that meet the evolving needs and tastes of consumers. The company has always been committed to maintaining the highest standards of quality and food safety, and it continuously invests in research and development to stay ahead of industry trends and to meet the changing needs of its customers.


The company’s history is a testament to its dedication to excellence and innovation. It all started in 1997, when ATPG Holding was established with the goal of providing the highest quality food products to consumers across the Middle East. Over the years, the company has expanded its product line and has continued to grow and diversify, adding new brands and products that reflect the changing needs and tastes of consumers.


One of the key factors that sets ATPG Holding apart from other companies in the food industry is its unwavering commitment to health and safety. The company is dedicated to ensuring that all of its products are safe for consumption and are made with the highest quality ingredients. It has implemented strict quality control measures and has invested in advanced technology and equipment to ensure that all of its products meet the highest standards of food safety.


In addition to its commitment to quality and safety, ATPG Holding is also dedicated to sustainability and environmentally responsible practices. The company is committed to reducing its carbon footprint and to using environmentally friendly packaging materials. It is also committed to supporting local communities and to promoting economic growth and job creation in the regions where it operates.


The company’s commitment to innovation and excellence has been recognized by numerous awards and accolades over the years. ATPG Holding has been named one of the top companies in the food industry by several reputable organizations, and its brands have received recognition for their quality and innovation.